Renting a salon booth allows stylists to operate their own business, without having to pay the high overhead costs of a salon. But with that freedom comes responsibility–especially when it comes to finding and keeping clients. Booth renters are usually responsible for their own marketing and scheduling. This can be overwhelming, especially at first.
You may be wondering “How can I increase my customer base as a booth rental? You’re not the only one wondering, “How do I build my clientele as a booth renter? Here’s how to attract new customers and build a loyal client base.
1. Start with your Inner Circle
You can start by contacting people you know. Tell your friends, family members, former colleagues, and previous clients where you are working and what you do. Word-of mouth can be very powerful, particularly if you have happy clients.
Referrals can be rewarded with a small discount or a free visit. Asking your existing customers to help spread the word will go a long ways in helping you establish yourself.
2. Create an online presence that works
People search online for bookings in today’s world. You’re losing out if your name does not appear or your information is outdated. Create business profiles for popular platforms such as Instagram, Facebook and Google. Keep your contact information up to date, post photos of your work, and make it simple for people to book or message you.
Consistency is the key. It’s not necessary to post daily, but it’s important to show you’re active. You can build trust by combining client transformations, tips and behind-the scenes moments with service promotions.
3. Request Reviews and Testimonials
Customer reviews can be a powerful tool. You want to show potential clients that you are professional, friendly, and skilled. Asking a satisfied client to write a review after a successful meeting is not a bad idea.
You can post these reviews on your website, social media, or printed flyers. It is often more important to hear a kind word about you from another person than it is for you to say.
4. Offers and loyalty rewards
If you are new to the salon or area, specials can be a great way for you to attract clients. It doesn’t necessarily mean that you should undersell your service, but something as simple and straightforward as a “New Client Special” or an add-on (like a conditioning session) can encourage someone to book.
Rewarding your loyal customers is equally important. Simple loyalty programs, such as a free haircut for every 5 visits or a 10% discount after a certain number of appointments can keep customers coming back.
5. Networking Inside and Outside of the Salon
It’s not always possible to build a clientele behind the chair. Introduce yourself to the other professionals at the salon. Even if their specialties are different, it’s important to do so. They may refer you clients if they are booked or do not offer the same service.
Attend local events, beauty fairs, and community gatherings. When people find out what you do, and where you are located, even casual conversations can bring in new clients.
6. Experience is the key to a successful booking
First impressions are important. Every detail matters, from the moment the client enters to the moment they leave.
Do not hesitate to suggest that a client rebook before they leave. It is not pushy, it’s professional. The reminder is appreciated by many people, and booking their next appointment will help you build momentum and stay booked.
Final Thoughts
It takes patience, time and effort to build a clientele of booth renters. Success is within reach with a plan in place and a commitment towards service. Make sure you are visible and proactive. Your clients will appreciate your efforts.
This post was written by a professional at Salon Sequence. Salon Sequence Studios offers a wide variety of services for hair, skin, and nails with experienced, independent salon professionals. Relax and enjoy your day of beauty with our talented beauty professionals, in your own private suite. Salon Sequence Studios leases studios for independent beauty professionals as well, so if you are looking for salon suites for rent Carrollwood fl, come in and showcase your skills and make our clients feel at ease. Call to inquiry on salon rentals near you with Salon Sequence today.’
